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Branding & Strategy

Think like a brand.   Act Like a retailer.

A strong brand and rock solid strategy are the hallmarks of successful enterprises. They constitute a basis for decision-making and, when combined, become the twin compasses for navigating the ever-shifting tides of the marketplace.

DESYNE believes that every major business decision needs to be evaluated based on the extent to which it builds the brand and advances the strategy. Defining the brand and developing the strategy are the most important things DESYNE does with its clients. Without those two things in place and done well, there is no way to determine whether anything else makes sense.

Brand integrity and strategic clarity will point to where you want to go and how you're going to get there.

And the people who have excelled at building brands and formulating sound, durable business strategies are consumer product retailers. We've learned from those who do it best.

A disciplined, packaged goods methodology applied to 21st century, technology-based marketing - DESYNE's strategy and branding is both a qualitative and quantitative process. It relies on market and competitor analysis, corporate and customer audits, SWOT analysis, brand definition, identification and positioning all wrapped in broad experience with some of the world's leading brands.

Many of DESYNE's new clients have already done the heavy lifting in research, fact-finding and analysis. They have mature, well-developed brands and proven market-tested strategies. These become the foundation for DESYNE's marketing and technology recommendations for these companies. In other cases, DESYNE partners with organizations to develop the facts, opinions, conclusions and recommendations leading to brand definition and strategy formulation.

Once developed, brand and strategy constitutes the strategic platform for all marketing and technology programs DESYNE develops with its clients. They are programs grounded in facts and never based on guesses. They are programs that build the client's brand, advance the strategy, build the customer base and drive sales.

The DESYNE branding and strategy process includes definition of marketing goals, objectives and measurement standards for evaluating effectiveness. DESYNE believes - like all good retailers - if you can't measure it, don't do it.


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